Real-world applications of drone waypoint technology


Here are ten practical, real-world applications of drone waypoint technology — situations where pre-programmed, automated flight paths offer major advantages:

1. Mapping, Surveying & GIS

Waypoints allow drones to fly precise grid or corridor patterns, creating consistent overlap for:

  • Topographic mapping
  • 3D modeling / photogrammetry
  • Construction site progress scans
  • Boundary and utility surveys
  • Agricultural field mapping

Waypoint automation improves accuracy, repeatability, and coverage efficiency.


2. Agriculture & Crop Management

Waypoint missions support:

  • Automated spraying and fertilizing
  • Plant-health analytics (NDVI, multispectral imaging)
  • Orchard/tree-count surveys
  • Irrigation performance checks

Farmers use waypoints to repeat the exact same flight every week for growth comparison and yield prediction.


3. Infrastructure Inspection

Drones follow waypoints to safely inspect:

  • Power lines & substations
  • Pipelines
  • Solar farms
  • Wind turbines (orbit waypoints for blade inspection)
  • Railways and roadways
  • Bridges and dams

Repeatable routes ensure consistent inspection angles and reduce risk to human inspectors.


4. Public Safety & Emergency Response

Waypoint routes speed up time-critical operations:

  • Search-and-rescue grid missions
  • Pre-planned wildfire perimeter patrols
  • Automated evacuation-route monitoring
  • Hazardous-material or radiation zone scans
  • Nighttime patrols with thermal cameras

Agencies benefit from hands-free, consistent coverage during emergencies.


5. Delivery & Logistics

Waypoint technology enables:

  • BVLOS (Beyond Visual Line of Sight) delivery routes
  • Medical sample and supply transport
  • Warehouse perimeter scanning or stockyard inspections
  • Industrial campus supply shuttles

Many delivery corridors are simply protected waypoint routes with geofencing.


6. Real Estate, Media & Cinematography

For repeatable cinematography:

  • Automated “dolly” or “orbit” shots
  • Identical fly-throughs for construction progress videos
  • Precise path replication across multiple takes

Waypoints cut down on pilot error and ensure smooth, cinematic footage.


7. Environmental Monitoring

Scientists rely on waypoint missions for:

  • Wildlife population tracking
  • Deforestation monitoring
  • Beach erosion and coastline mapping
  • Glacier/ice shelf measurement
  • Air quality and methane detection

Environmental missions often require long-term, repeatable data points.


8. Security & Surveillance

Private facilities and public agencies use waypoint drones for:

  • Fence-line patrols
  • Parking-lot or campus security sweeps
  • Intrusion-response flights
  • Nighttime thermal patrols

UAVs can follow a scheduled patrol route without an operator constantly at the controls.


9. Disaster Assessment & Insurance

Insurance adjusters and emergency teams use waypoints to:

  • Rapidly scan damaged neighborhoods
  • Document pre- vs. post-disaster conditions
  • Create repeatable before/after elevation maps
  • Maintain evidence-quality flight paths

Automation helps ensure consistent documentation across claims.


10. Education and Research

Waypoint flights are used for:

  • Robotics and autonomy training
  • STEM curriculum (path planning, geospatial science)
  • AI navigation research
  • University environmental studies

Educators value waypoints for safe, controlled missions for students.

Can Safeway Cashiers Predict the Economy? Maybe.

1999: The Safeway cashier in Redwood Shores, California tells customer in front of me, “I make more money in the stock market than working here.” The dot.com bust followed.


2006: Safeway clerk in Scottsdale tells customer in front of me, “I make more money in real estate than working here.” The Arizona real estate market crashes shortly afterwards.


2025: Albertsons clerk in Orange County, California tells customer in front of me, “I make more money investing in stocks and crypto than working here.”

What should I do?

Peter Drucker on learning

Peter Drucker had several notable quotes about learning, including the idea that it’s a lifelong process necessary for adapting to change and that “Knowledge has to be improved, challenged, and increased constantly, or it vanishes“. He also famously stated that in the 21st century, “The only skill that will be important… is the skill of learning new skills. Everything else will become obsolete over time”. 

Here’s a few favorites

  • On the necessity of continuous learning:“Knowledge has to be improved, challenged, and increased constantly, or it vanishes.”
  • On lifelong learning: “Learning is a lifelong process of keeping abreast of change,” and “the most pressing task is to teach people how to learn.”
  • On future skills: “The only skill that will be important in the 21st century is the skill of learning new skills. Everything else will become obsolete over time.” 
  • On the power of teaching: “Just as no one learns as much about a subject as the person who is forced to teach it.”
  • On the importance of reflection: “Follow effective action with quiet reflection. From the quiet reflection will come even more effective action.”

Ways fire departments can use drones.

Drones have become a transformative tool for modern fire departments, offering capabilities that enhance firefighter safety, improve situational awareness, and increase operational efficiency. Equipped with specialized sensors, these unmanned aerial vehicles (UAVs) provide a critical aerial perspective that is often impossible to achieve from the ground.

Here is a comprehensive description of how fire departments use drones:

1. Situational Awareness and Incident Command

Drones are often the first asset deployed to a scene, arriving faster than ground crews. This provides Incident Commanders (ICs) with immediate, real-time aerial intelligence.

  • Initial Size-Up: A drone can give a bird’s-eye view of a fire, allowing the IC to assess the size, location, and spread of the blaze before firefighters even arrive. This helps in making faster, more informed decisions about resource allocation and initial strategies.
  • Live Monitoring: Throughout an incident, drones provide a constant, live video feed of the scene. This allows the command center to monitor fire behavior, track the movement of fire crews, and identify potential dangers like collapsing structures or rapid fire spread.

2. Thermal Imaging for Search & Rescue

One of the most valuable payloads on a firefighting drone is a thermal camera (also known as an infrared or IR camera).

  • Locating Hotspots: Thermal cameras can see through dense smoke and darkness to pinpoint the hottest parts of a fire, guiding crews to the source and helping to prevent re-ignition after the fire is out.
  • Search and Rescue: In low-visibility conditions, a drone’s thermal camera can detect the body heat of trapped victims, allowing firefighters to locate and rescue individuals more quickly and safely, whether they are in a smoke-filled building, lost in a wildfire, or trapped in a collapsed structure.

3. Hazard and Risk Assessment

Drones reduce the need for firefighters to enter unknown and potentially hazardous environments.

  • Structural Integrity: Drones can inspect the roof and exterior of a building for structural weaknesses, preventing crews from entering an unstable or collapsing structure.
  • Hazardous Materials (HAZMAT): For chemical spills or gas leaks, drones can be equipped with sensors to remotely identify and monitor dangerous substances, keeping the HAZMAT team at a safe distance.
  • Wildfire Mapping: In large-scale wildfires, drones can map the perimeter, track wind direction, and predict the fire’s spread, helping to guide containment efforts and establish firebreaks.

4. Post-Incident Analysis and Documentation

The role of a drone doesn’t end when the fire is out.

  • Cause and Origin Investigation: Drones can provide high-resolution photos and 3D models of the scene for post-fire investigations, documenting the full extent of the damage for insurance and legal purposes.
  • Training: Footage from real incidents can be used for training new recruits, allowing them to study fire behavior and tactical responses from a safe, elevated perspective.

5. Other Applications

  • Public Announcements: Drones equipped with loudspeakers can be used to issue evacuation orders or relay instructions to the public and fire crews in a chaotic environment.
  • Communication Relay: Drones can serve as temporary communication relays in areas where traditional radio signals are blocked or damaged.
  • Pre-Fire Planning: Drones can be used to create detailed maps of high-risk areas, such as industrial complexes or heavily vegetated areas, to aid in future emergency planning.

Fire departments use a range of drones, from small, portable models like the DJI Mavic 3 Enterprise for rapid deployment to larger, more robust platforms like the DJI Matrice series that can carry multiple sensors and withstand harsh weather conditions. The integration of this technology provides a vital layer of safety and efficiency, making drones an essential tool in modern firefighting.

Dollars & Cents Analysis: The Late-Night Show Host Purgatory

From this investor’s perspective, the late night show controversy (whether it’s a firing, political backlash, advertiser pullout, or regulatory dust-up) highlights a bigger structural shift between broadcast and streaming infotainment. Here’s my take on the subject, including consequences, and my “back-of-envelope” arithmetic:

1. Erosion of Broadcast Network Leverage

  • Regulatory drag: FCC oversight limits how edgy or innovative broadcast programming can be. Streaming platforms have fewer restrictions, allowing them to experiment with tone, content, and format.
  • Aging audience: Broadcast late night audiences skew older; younger demographics already consume most of their comedy and commentary via YouTube, TikTok, and streaming.
  • Advertiser fatigue: Advertisers are increasingly wary of controversies tied to live TV personalities; brand safety is easier to control with programmatic, digital-first platforms.

2. Streaming as a Safe Harbor

  • Global scale: Netflix, YouTube, Amazon, etc. aren’t bound by U.S. broadcast regulations, giving them flexibility and a global distribution footprint.
  • Direct monetization: Streamers can monetize directly (subscriptions, memberships, premium tiers) instead of relying solely on advertising. This diversifies risk and stabilizes revenue.
  • Talent draw: High-profile hosts and creators may prefer platforms where creative freedom and higher compensation are possible. Netflix signing a $100M/year host is a statement: talent migration is accelerating.

3. Investor Implications

  • Networks: Expect continued ratings decline and valuation pressure on ad-driven linear TV. Regulatory costs remain while revenues erode. Long-term outlook: consolidation, cost-cutting, and pivoting to streaming subsidiaries.
  • Streamers: Every controversy that dents broadcast credibility strengthens the bull case for streaming. Netflix, YouTube, and even smaller niche streamers will benefit from creator migration and advertiser reallocation.
  • Advertising shift: Brands seeking “safe but edgy” environments may funnel more into digital platforms with precise targeting, measurable engagement, and less risk of being caught in a live-TV blowup.

4. Risks

  • Platform saturation: Too many late night–style shows on streaming could cannibalize each other.
  • Regulatory creep: If controversies migrate wholesale online, governments may push for FCC-style oversight of streaming platforms.
  • Economic cycle: Streaming subscription growth is sensitive to consumer discretionary spending; if macro headwinds tighten wallets, ad-supported streaming tiers will be more important.

Bottom line: The controversy accelerates an existing trend. For investors, it looks like a slow bleed for broadcast networks and a reinforcing tailwind for global streaming platforms. The key play is whether to overweight diversified streamers (Netflix, YouTube/Alphabet, Amazon) as talent and ad dollars migrate.

Scenario Modeling: Broadcast vs. Streaming (2025–2030)

1. Base Case (Most Likely)

  • Broadcast Networks
    • Ratings: decline 5–8% annually as younger viewers leave.
    • Ad revenue: shifts to digital, with TV ad spend down ~20% by 2030.
    • Outcome: networks consolidate, cut costs, focus on live sports/news (the only remaining draws).
  • Streaming Platforms
    • Netflix/YouTube/Amazon continue to add late night–style formats.
    • Subscription growth slows but remains positive (~4–5% CAGR).
    • Ad-supported tiers (Netflix, Prime Video, YouTube Premium Lite) grow ~10–12% CAGR, offsetting subscription fatigue.
    • Outcome: content controversies drive engagement, not flight. Investors see solid returns in diversified streamers.

Investor View: Overweight streaming giants, neutral-to-underweight legacy broadcasters.


2. Best Case (Accelerated Shift)

  • Broadcast Networks
    • Major late night/prime time talent defect en masse.
    • FCC oversight + advertiser pullback accelerates decline. Ratings down 10–12% annually, advertising collapse.
    • By 2030, entertainment programming on linear TV is nearly irrelevant outside sports and a few legacy franchises.
  • Streaming Platforms
    • Netflix secures multiple big-name late night stars; YouTube develops premium “studio” programming.
    • Creators and advertisers bypass TV entirely.
    • Subscription + ad revenues see double-digit CAGR (10–15%) for top platforms.
    • Outcome: Streaming is the new “broadcast.” Platforms gain global dominance; valuations expand.

Investor View: Go long Netflix, Alphabet (YouTube), Amazon. Potential 30–50% equity upside over 5 years. Short/avoid traditional broadcasters (CBS, NBC parent Comcast, Paramount, Disney linear TV).


3. Worst Case (Regulatory + Economic Backlash)

  • Broadcast Networks
    • Still lose ground, but slower because regulators extend FCC-style oversight to streaming platforms (limits edgy content advantage).
    • Ad spend stabilizes, but networks survive mainly via bundled cable and sports rights.
  • Streaming Platforms
    • Regulatory creep: government pushes restrictions (e.g., profanity bans, fairness doctrines, political oversight).
    • Subscription fatigue + global recessions limit growth.
    • Revenue CAGR only 2–3%, margins pressured.
    • Outcome: streaming still wins, but upside is capped. Investors disappointed relative to expectations.

Investor View: Defensive positioning: diversify across tech/streaming but hedge with exposure to sports rights holders and telecoms.


Key Investor Takeaways

The controversy isn’t the cause—it’s the accelerant.

  • Base Case: Streaming up moderately, broadcast down steadily.
  • Best Case: Streaming dominance, broadcast collapse.
  • Worst Case: Regulatory creep slows momentum, but secular trend remains intact.

I ran the revenue projections through EV/Revenue multiples to get implied market caps. Here’s what my simple analysis of the valuations (in billions USD) look like under the Base Case by 2029:

  • Netflix: ~$292B
  • Alphabet (YouTube piece): ~$367B
  • Amazon Prime Video (standalone est.): ~$82B
  • Broadcast Networks (aggregate CBS/NBC/ABC/Fox): ~$43B

In contrast:

  • Best Case → Netflix could approach $470B, YouTube near $810B, while Broadcast shrinks below $30B.
  • Worst Case → Netflix stagnates around $240–260B, YouTube ~$360–400B, Broadcast holds ~$45–50B.

The analysis above shows just how bright the future is for Late Night Show Hosts could be, and how asymmetric the upside is for streaming vs. the downside drag of traditional broadcast.

This isn’t investment advice. All information provided is for educational purposes only. You should always consult with a qualified professional before making any important financial decisions.

An Evaluation of Alternatives to DJI Drones in the United States

Executive Summary

This research paper provides a comprehensive evaluation of alternatives to DJI drones in the United States, segmenting the analysis by key industry applications. The dominance of DJI in the commercial and prosumer drone market is well-established, largely due to its accessible technology, integrated ecosystem, and aggressive pricing. However, a combination of geopolitical factors, security concerns (particularly with the National Defense Authorization Act, or NDAA), and the need for specialized, mission-specific platforms has spurred the growth of a viable and diverse competitive landscape.

This report demonstrates that while no single competitor has achieved DJI’s level of market penetration and ecosystem integration, several manufacturers offer superior solutions in specific, high-value segments. American and allied-nation companies are increasingly prioritizing NDAA compliance, ruggedness, data security, and heavy-lift capabilities, positioning them as strong alternatives for government, public safety, and enterprise clients.

The key findings by segment are as follows:

  • Public Safety & Government: This is the most competitive and mature non-DJI market segment, driven by NDAA and Blue sUAS compliance requirements. U.S.-based companies like Skydio, BRINC Drones, and Inspired Flight, along with international allies like Parrot (France) and ACSL (Japan), are leading this sector with purpose-built, secure platforms.
  • Mapping & Surveying: While DJI offers strong entry-level solutions, enterprise-grade mapping requires greater payload flexibility, longer flight times, and higher-precision RTK/PPK systems. American and European companies like AgEagle, Wingtra, and Inspired Flight are prominent, offering fixed-wing and hybrid VTOL (Vertical Takeoff and Landing) drones for large-scale operations.3
  • Cinematography & Heavy Lift: The need to carry professional-grade cinema cameras has created a niche for heavy-lift platforms. Freefly Systems stands out in this segment, offering customizable, open-architecture drones that can carry payloads far exceeding DJI’s commercial offerings.
  • Real Estate & Prosumer: This consumer and small business market is where DJI’s dominance is most pronounced. However, manufacturers like Autel and Potensic offer compelling alternatives with similar features and competitive pricing, providing a choice for those prioritizing an alternative to the DJI ecosystem.
  • Agriculture: While DJI’s Agras series has a strong presence, other players are emerging. Companies like XAG are global leaders in precision spraying, and manufacturers like AgEagle offer long-endurance, fixed-wing platforms for large-scale crop monitoring.

1. Public Safety, Security, and Government

This segment is the most active battleground for DJI alternatives, primarily due to the National Defense Authorization Act (NDAA) and the Department of Defense’s Blue sUAS program, which prohibit the use of drones from specific foreign adversaries.

AlternativeKey FeaturesTarget Use CasePrice (Approximate)
Skydio X10/X10DAI-driven autonomous navigation, advanced obstacle avoidance, U.S. manufacturing, Blue sUAS approved.Search and rescue, automated inspections, situational awareness for first responders.Custom quotes, often in the tens of thousands of dollars.
BRINC Lemur 2Purpose-built for indoor and tactical use. Rugged, armored, capable of glass-breaking and two-way audio. NDAA compliant.SWAT, hostage situations, active shooter response, hazmat inspections.$10,000+
Parrot Anafi USACompact, high-zoom (32x), and thermal capabilities. NDAA compliant, assembled in Massachusetts.First responders, infrastructure inspections, and reconnaissance.$7,000 – $10,000
Inspired Flight IF1200AHeavy-lift, modular U.S.-made platform. Supports advanced payloads like LiDAR. Blue sUAS listed.High-resolution aerial data capture for large-scale industrial or governmental applications.$25,000+
Autel EVO Max 4TAdvanced AI tracking, thermal and zoom cameras, anti-jamming capabilities. Not NDAA compliant but a strong commercial option.Police, firefighting, and surveillance where NDAA is not a requirement.Custom quotes, packages start around $9,000.

Comparative Analysis: For public safety and government clients, the choice is less about a direct feature-for-feature comparison with DJI and more about compliance and mission-specific capabilities. Skydio excels in autonomous flight in complex environments, while BRINC Drones has cornered the tactical, indoor market. The Inspired Flight series and Freefly’s Alta X are go-to platforms for departments needing to carry specialized, high-cost sensors.


2. Mapping, Surveying, and Construction

The mapping and surveying sector demands high-precision data capture, repeatable flight paths, and efficient coverage of large areas. While some DJI models are used, dedicated mapping platforms from other manufacturers often offer superior performance.

AlternativeKey FeaturesTarget Use CasePrice (Approximate)
WingtraOne Gen IIHigh-precision VTOL (vertical takeoff and landing) fixed-wing drone. Long flight times (up to 59 min) for large-area coverage.Large-scale surveys, mining, construction site mapping.$30,000+ (often sold in a complete solution package)
AgEagle eBee XFixed-wing design for long endurance (up to 90 min). PPK/RTK support for survey-grade accuracy. NDAA compliant.Agricultural mapping, large-scale land surveys, and environmental monitoring.$15,000+
Inspired Flight IF800Medium-lift, U.S.-made multirotor. Known for stability and ability to carry high-resolution photogrammetry and LiDAR payloads.Infrastructure inspection and mapping where a multirotor is preferred over fixed-wing.Custom quotes, starting around $20,000.
Freefly AstroOpen-source (PX4) platform with a focus on payload flexibility and customization. Supports high-end mapping cameras.Advanced users and developers who need a highly customizable, reliable mapping platform.The base kit starts at $15,000.

Comparative Analysis: The critical differentiator in this segment is efficiency and accuracy over vast areas. Fixed-wing drones like the WingtraOne and AgEagle eBee X are unmatched for large-scale operations, covering hundreds of acres in a single flight. While more expensive, they offer a significant return on investment compared to multirotors. For higher-accuracy, multi-sensor missions, heavy-lift platforms from Inspired Flight and Freefly are the preferred choice.


3. Cinematography and High-End Imaging

Professional aerial cinematographers and photographers require drones that can carry heavy, high-quality cameras and offer precise, repeatable flight paths.

AlternativeKey FeaturesTarget Use CasePrice (Approximate)
Freefly Alta XHeavy-lift platform (up to 35 lbs payload). Open architecture, designed for professional cinema cameras (e.g., RED, ARRI).Hollywood productions, high-end commercial shoots, and specialized cinematic projects.$20,000+ (base kit)
Sony Airpeak S1Designed to integrate seamlessly with Sony’s Alpha full-frame mirrorless cameras. Advanced obstacle detection.Documentary filmmaking, wildlife photography, and cinematic capture.$9,000+ (body only)
Autel EVO II Pro1-inch CMOS sensor, 6K video, and adjustable aperture, making it a strong competitor to DJI’s prosumer line.Independent filmmakers, real estate videographers, and prosumer cinematographers.$1,500 – $2,000

Comparative Analysis: In high-end cinematography, DJI’s smaller, consumer-grade drones are not sufficient. The Freefly Alta X is the industry standard for professional heavy-lift, offering the power and payload capacity to fly cinema-grade cameras. The Sony Airpeak S1 is a tailored solution for cinematographers already within the Sony ecosystem.


4. Real Estate Marketing & Prosumer

This segment is defined by ease of use, portability, and image quality for general-purpose aerial photography and videography.

AlternativeKey FeaturesTarget Use CasePrice (Approximate)
Autel EVO Lite+1-inch CMOS sensor, adjustable aperture, and a foldable design similar to DJI’s Mavic series.Real estate agents, travel bloggers, and hobbyists seeking high-quality photos and video.$1,200 – $1,500
Potensic AtomSub-250g weight, 4K video, and a 3-axis gimbal. A direct competitor to the DJI Mini series.Entry-level pilots and hobbyists who want a lightweight, portable drone without the need for registration.$350 – $500
HoverAir X1Ultra-lightweight, fully autonomous selfie drone. Rotors are enclosed for safety.Social media content creators, hands-free videography.$400 – $500

Comparative Analysis: While DJI still dominates this space with its Mini and Air series, Autel and Potensic provide strong, accessible alternatives. The Autel EVO Lite+ is a formidable competitor to the DJI Air series, offering comparable camera specs. The Potensic Atom directly challenges the sub-250g market, providing a budget-friendly option with solid performance.


5. Agriculture, Wildlife, and Forestry

These sectors require specialized payloads (e.g., multispectral cameras, thermal sensors) and the ability to cover vast, often remote, areas.

AlternativeKey FeaturesTarget Use CasePrice (Approximate)
XAG P100 ProA global leader in agricultural drones, specializing in precision spraying and seeding.Large-scale farm automation, crop dusting, and monitoring.Varies by package, can be in the tens of thousands.
Quantum Systems Trinity ProVTOL fixed-wing drone with a 90+ minute flight time. Supports multi-sensor payloads for a range of data capture needs.Large-area crop health analysis, forestry management, and wildlife tracking.Custom quotes, packages start around $20,000.
Parrot Anafi USAIts quiet operation and high-zoom/thermal capabilities are ideal for wildlife monitoring without disturbing animals.Wildlife conservation, anti-poaching, and forestry surveys.$7,000 – $10,000
Autel EVO II Dual 640TCombines an 8K visual camera with a high-resolution thermal sensor. Foldable and portable.Wildlife monitoring, search and rescue in remote areas, and forestry inspections.$3,500 – $5,000

Comparative Analysis: The choice in this segment is driven by the specific task. For large-scale precision agriculture, XAG is a specialized solution. For monitoring vast forests or wildlife reserves, the long flight times of fixed-wing VTOL drones like the Quantum Systems Trinity Pro are essential. The Autel EVO II Dual offers a more portable, dual-sensor solution, making it versatile for a variety of field-based applications.

Watch the video overview

Footnotes

  1. UAV Coach. “DJI Alternatives: An In-Depth Guide [New for 2025]”. UAV Coach, 15 September 2025.
  2. SPH Engineering. “Exploring Alternatives to DJI Enterprise Drones”. SPH Engineering, 12 May 2025.
  3. U.S. Department of Defense. “Blue UAS Cleared Drone List”. Defense Innovation Unit (DIU).
  4. Fortune Business Insights. “Commercial Drone Market Size, Share | Global Forecast [2032]”. Fortune Business Insights, 1 September 2025.
  5. Straits Research. “Commercial Drone Market Size, Share & Growth Chart by 2033”. Straits Research, 2025.
  6. P1 Drones. “Drones: Skydio vs DJI – American Ingenuity vs International Excellence”. P1 Drones, 4 October 2023.
  7. DC Rainmaker. “Skydio 2 vs Mavic 3: Obstacle Avoidance Testing Video”. DC Rainmaker, 16 November 2021.
  8. Jack & Bean. “The 4 Best Drones For Real Estate Photography In 2024”. Jack & Bean, 30 June 2025.
  9. Quora. “Can you explain the differences between Autel and DJI drones?”. Quora, 26 May 2025.
  10. DroneXperts. “Everything you need to know about the Wingtra GEN II VTOL”. DroneXperts, 5 August 2025.
  11. American Cinematographer. “Drone Cinematography: The Sky’s No Limit”. American Cinematographer, 9 March 2025.

Robotics Companies I’m watching.

While the publicly traded robotics market is not as extensive as other sectors, several companies are known for their significant contributions to the field. Many of these aren’t “startups,” but established companies with divisions focused on robotics and automation.

Robotics vs. Unmanned

Because friends ask me, here’s the difference between Robotics and Unmanned. “Robotics” refers to the broad field of designing, building, and operating robots, while “unmanned” describes systems, like robots or drones, that operate without a human pilot or driver onboard, instead using remote control or onboard artificial intelligence for guidance and operation. In essence, robotics is the discipline, and unmanned is a functional characteristic that applies to many devices, including robots, that don’t have a human operator present. 

  • Definition: A scientific and engineering field focused on creating machines, or robots, that can perform tasks to substitute or mimic human actions. 
  • Scope: Includes designing, building, and programming various types of robots, such as industrial robots, service robots, and mobile robots. 
  • Function: Robots are electro-mechanical machines controlled by computer programs or circuitry to perform specific, often repetitive, tasks with efficiency and precision. 

Robotics and Automation Companies

  • Intuitive Surgical (ISRG): A pioneer in robotic-assisted surgery, the company’s da Vinci Surgical System is widely used by surgeons for minimally invasive procedures.
  • Teradyne (TER): This company manufactures automated test systems and robotics products. Its robotics segment includes Universal Robots, a leader in collaborative robots (“cobots”) that can work safely alongside people.
  • UiPath (PATH): UiPath is a leader in robotic process automation (RPA) software. Its platform uses AI to help businesses automate repetitive tasks.
  • Zebra Technologies (ZBRA): Known for its enterprise asset intelligence solutions, Zebra offers a range of software and hardware products, including autonomous mobile robots used in logistics and supply chain operations.
  • Serve Robotics (SERV): This company focuses on developing and operating low-emission robots for food delivery in public spaces.
  • ABB (ABBNY): A large industrial conglomerate, ABB has one of the world’s largest industrial robotics businesses, creating robotic arms and controllers for various manufacturing tasks.

Top Ten 2026 Trends for Drones & Unmanned Aerial Systems

As 2026 approaches, the United States is on the cusp of a significant transformation in the use of drones and unmanned aerial systems (UAS). Propelled by regulatory advancements, technological maturation, and growing acceptance across industries, the coming year is poised to unlock new capabilities and widespread adoption. Here are the top ten trends shaping the drone landscape in the U.S. for 2026, based on current projections and expert analysis.

1. Mainstreaming of Beyond Visual Line of Sight (BVLOS) Operations

A pivotal development anticipated by 2026 is the widespread implementation of Beyond Visual Line of Sight (BVLOS) drone operations. The Federal Aviation Administration (FAA) is expected to finalize its Part 108 regulations, creating a standardized framework for routine BVLOS flights. This will be a game-changer, moving away from the current case-by-case waiver system and enabling more complex and scalable drone applications, such as long-distance inspections of pipelines and power lines, and expanded delivery services.

2. The Rise of “Drone-as-a-Service” (DaaS)

The Drone-as-a-Service (DaaS) model is projected to see substantial growth. This business model allows companies to outsource their drone needs—including equipment, pilots, data processing, and regulatory compliance—making sophisticated aerial capabilities accessible without the high upfront investment. The DaaS market is forecast to reach $27.3 billion by 2033, with a compound annual growth rate (CAGR) of 18.1% from 2026 to 2033. Industries like agriculture, construction, and environmental management are increasingly leveraging DaaS for enhanced efficiency.

3. Accelerated Adoption of Automated Drone Delivery

With clearer regulations for BVLOS operations, drone delivery services for packages, food, and medical supplies are set to become more common in suburban and rural areas. The global drone package delivery market is projected to reach nearly $6.8 billion by 2026, with North America being a dominant market. Companies like Wing and Zipline are expected to expand their operations significantly.

Reference: Market research from Facts and Factors projects the global drone package delivery market to hit $6.8 billion by the end of 2026.

4. Advanced AI and Machine Learning Integration

By 2026, artificial intelligence and machine learning will be central to drone operations, enabling a higher degree of autonomy. AI-powered systems will enhance navigation, object detection and avoidance, and data analysis. This will lead to more intelligent and efficient drones capable of performing complex tasks like precision agriculture, autonomous infrastructure inspections, and even participating in search and rescue missions with minimal human intervention.

5. Growth of the Counter-UAS (C-UAS) Market

The proliferation of drones will be met with a corresponding rise in the demand for counter-drone technologies. The global counter-UAV market is projected to reach over $2 billion by 2026. This growth is driven by the need to protect critical infrastructure, public venues, and military installations from unauthorized or malicious drone activity. Advancements in C-UAS will include more sophisticated detection systems, such as radar and RF scanners, and a variety of mitigation techniques.

Reference: A forecast by Facts and Factors estimates the global counter-UAV market will reach $2 billion by 2026, with North America being a key market due to significant DoD investment.

6. Specialization of Drones for Industrial Applications

The one-size-fits-all approach to drones is fading. By 2026, there will be a greater emphasis on specialized drones designed for specific industrial tasks. This includes agricultural drones with advanced multispectral sensors for crop health analysis, construction drones with high-resolution cameras and LiDAR for site surveying and progress monitoring, and energy sector drones equipped for safe and efficient inspection of wind turbines and power lines.

7. Expansion of Public Sector and Law Enforcement Use

Government agencies at the federal, state, and local levels will continue to expand their use of drones. In 2026, UAS will be integral to public safety for applications like situational awareness during emergencies, search and rescue operations, and accident reconstruction. They will also be increasingly used for infrastructure inspection and environmental monitoring.

8. Advancements in Sensor and Payload Technology

The capabilities of drones are largely defined by their payloads. In 2026, we can expect to see more advanced and miniaturized sensors being integrated into drone platforms. This includes lighter and more powerful LiDAR systems for creating detailed 3D maps, hyperspectral sensors for environmental analysis, and more sophisticated thermal imaging cameras for a variety of applications.

9. Increased Focus on Data Security and Management

As drones become key tools for collecting vast amounts of data, ensuring the security and proper management of that information will be a top priority. By 2026, there will be a greater emphasis on secure data transmission, encrypted storage, and robust data management platforms to handle the influx of aerial imagery and sensor data, particularly in sensitive sectors like critical infrastructure and defense.

10. Maturation of Unmanned Traffic Management (UTM) Systems

To safely manage the growing number of drones in the airspace, the development and implementation of Unmanned Traffic Management (UTM) systems will be a key focus. By 2026, we will see more mature UTM platforms that can provide services such as airspace design, dynamic geofencing, severe weather and wind avoidance, and conflict avoidance between drones and other aircraft. These systems will be crucial for enabling the high-density drone operations of the future.

About the Author: Daniel Stiel graduated from the University of Southern California School of Business and earned the FAA Part 107 Certified Drone Pilot in 2020. Dan currently teaches Commercial Photography and Drone Imaging at the College of the Desert in Southern California.

The Looming Ban on DJI Drones in the United States

Last week, the largest “Unmanned Aerial Systems” trade show in the United States took place in Las Vegas. A hot topic at the conference was the legislation which could take effect later this year that will effectively ban the sale of new DJI drones in the U.S., and the impact on commercial, enterprise, public sector, government agencies, and even recreational drone users.

As of September 7, 2025, there is no official, full-scale ban on DJI drones in the United States. However, the situation is dynamic, with legislation on the verge of taking effect that could severely restrict the sale and use of new DJI products.

The Looming Deadline: December 23, 2025

The most significant development is a provision in the Fiscal Year 2025 National Defense Authorization Act (NDAA), passed in late 2024. This legislation requires a U.S. national security agency to conduct a formal security review of DJI’s products by December 23, 2025.

If this audit is not completed by the deadline, a ban will be automatically triggered. Specifically, DJI would be added to the Federal Communications Commission’s (FCC) “Covered List,” which would effectively prohibit the sale and importation of new DJI drones in the U.S.

As of July 2025, no audit has been scheduled, leading to significant uncertainty for the drone industry and consumers.

In this podcast, Amanda and Kevin debate the “pros” and “cons” of a ban of DJI drones in the United States.

What Products are Impacted?

While a full ban is not yet in place, the potential restrictions would primarily impact the import and sale of new DJI products. This would include popular consumer and enterprise models across their product lines, such as:

  • Consumer Drones: DJI’s Mavic, Air, Mini, and FPV series.
  • Enterprise Drones: The Matrice series, designed for commercial and industrial applications.
  • Other Products: The ban could also extend to other DJI equipment, such as their camera gimbals, accessories, and possibly even parts.

It is important to note that a potential ban would not make existing DJI drones illegal to own or operate. However, it could lead to complications. For instance, future firmware updates, official support, and warranty claims might be at risk.10 The scarcity of new drones has already made it difficult for consumers and businesses to acquire DJI products, leading to a rise in the second-hand market and concerns about future parts availability.

Who is Impacted?

A ban on new DJI products would have a wide-ranging impact across various sectors in the U.S. due to the company’s dominant market share. DJI reportedly accounts for a large majority of the commercial and consumer drone market in the United States.

1. Commercial Businesses:

A ban would be a major blow to countless commercial businesses that have built their operations around DJI’s reliable and cost-effective technology. This includes:

  • Real Estate and Photography: Businesses that rely on high-quality aerial photography and videography for marketing and documentation.
  • Construction and Surveying: Companies using drones for site mapping, progress tracking, and infrastructure inspections.
  • Agriculture: Farmers and agricultural service providers who use drones for crop monitoring, surveying, and precision spraying.
  • Filmmaking: The film and television industry, which frequently uses DJI drones for professional-grade aerial shots.

2. Government and Public Safety Sectors:

Despite a number of existing federal restrictions on Chinese-made drones for government use, a significant number of state and local public safety agencies still rely on DJI drones. A rapid ban could create major operational challenges for:

  • Law Enforcement: Police departments that use drones for search and rescue operations, accident reconstruction, and surveillance.
  • Fire Departments: Firefighters who use drones to assess wildfire spread, locate hot spots, and monitor emergency situations from the air.
  • Public Utilities: Agencies that use drones to inspect critical infrastructure like power lines, bridges, and pipelines.

3. Consumers and Hobbyists:

The largest user group impacted would be individual consumers and hobbyists who use DJI drones for recreational purposes. The potential ban on new sales and lack of official support could limit access to new technology and make it harder to maintain existing drones.

Conclusion:

The legislative efforts to ban DJI, driven by national security and data privacy concerns, have highlighted the U.S.’s heavy reliance on a foreign-manufactured technology. While domestic drone manufacturers exist, they often do not offer the same level of performance or competitive pricing, making a smooth transition difficult for many users and businesses.

The outcome of the December 23 deadline will determine the future landscape of the U.S. drone industry.