Shotguns & Pickups: How Marketing Personality Models and Consumer Segmentation Ruled the 1980s.

/ editor / Leave a comment

A Historical Review of Psychographic and Geodemographic Marketing Systems Executive Summary Fresh out of business school in the early 1980s. I entered the marketing world at a point that marked a significant evolution in marketing research. Rather than relying solely on demographic variables such as age, gender, income, and education, 1980s marketers increasingly adopted cutting-edge … Continue reading Shotguns & Pickups: How Marketing Personality Models and Consumer Segmentation Ruled the 1980s.

Personal Computers, the Internet, and Academic Integrity: Report on Faculty Concerns During the 1990s

/ editor

The alarm surrounding artificial intelligence in today’s classroom is not new—it is the latest chapter in a familiar cycle of fear, resistance, and eventual adoption. In the 1990s, many educators warned that computers and the internet would fuel cheating, erode critical thinking, and cheapen academic work. Some of those fears proved valid, but the technology … Continue reading Personal Computers, the Internet, and Academic Integrity: Report on Faculty Concerns During the 1990s

Why you’re Broke!

/ editor

A co-worker asks me the tough question: "Many of my colleagues live paycheck to paycheck despite making great money. Where is their money going?" Let’s tackle this question, because it points to a very common, yet very quiet, crisis in today's workforce. We see people driving European cars, wearing luxury brands, taking incredible vacations, and … Continue reading Why you’re Broke!

Real-world applications of drone waypoint technology

/ editor

Here are ten practical, real-world applications of drone waypoint technology — situations where pre-programmed, automated flight paths offer major advantages: 1. Mapping, Surveying & GIS Waypoints allow drones to fly precise grid or corridor patterns, creating consistent overlap for: Topographic mapping 3D modeling / photogrammetry Construction site progress scans Boundary and utility surveys Agricultural field … Continue reading Real-world applications of drone waypoint technology

Peter Drucker on learning

/ editor

Peter Drucker had several notable quotes about learning, including the idea that it's a lifelong process necessary for adapting to change and that "Knowledge has to be improved, challenged, and increased constantly, or it vanishes". He also famously stated that in the 21st century, “The only skill that will be important... is the skill of learning … Continue reading Peter Drucker on learning

Ways fire departments can use drones.

/ editor

Drones have become a transformative tool for modern fire departments, offering capabilities that enhance firefighter safety, improve situational awareness, and increase operational efficiency. Equipped with specialized sensors, these unmanned aerial vehicles (UAVs) provide a critical aerial perspective that is often impossible to achieve from the ground. Here is a comprehensive description of how fire departments … Continue reading Ways fire departments can use drones.

Dollars & Cents Analysis: The Late-Night Show Host Purgatory

/ editor

From this investor’s perspective, the late night show controversy (whether it’s a firing, political backlash, advertiser pullout, or regulatory dust-up) highlights a bigger structural shift between broadcast and streaming infotainment. Here's my take on the subject, including consequences, and my "back-of-envelope" arithmetic: 1. Erosion of Broadcast Network Leverage Regulatory drag: FCC oversight limits how edgy … Continue reading Dollars & Cents Analysis: The Late-Night Show Host Purgatory