Founder’s Story

Nevo Financial LLC is a privately held company formed by Daniel Stiel as a Delaware Limited Liability Company in April 2000. Originally called “Stiel Direct LLC” it operated from offices in Scottsdale, New York City, Bentonville, and Irvine.

Our Stiel Direct marketing solutions team grew into an exceptional, motivated high-performance team of nine full-time marketing, project management, and branding professionals, and up to 175 freelance creatives and experiential/special event contract staff. We created literally thousands of successful marketing and sponsorship campaigns for numerous Fortune 100 clients in automotive, financial services, energy, retailing, and technology. Clients included Circle K, Citibank, Motorola, Tosco Corporation, DaimlerChrysler, BP, ConocoPhillips, and many others.

In 2017, we adopted our new name, Nevo Financial LLC, to reflect our evolving focus and interests on consulting with, investing in, and building portfolios of real estate and financial services brands, products and businesses that are recognized for quality, performance and innovation in digital delivery, financial access, customer care, transaction processing, analytics, compliance, operations, security and risk management.

About Dan Stiel

Dan has spent an entire career in financial services marketing and product development, beginning as an intern in the marketing department at Bank of America while a student at USC’s School of Business, followed by over a decade in marketing leadership positions at First Interstate Bancorp in Los Angeles. Other notable marketing assignments followed, including successes at Visa, Unocal, Circle K Stores, and Xerox before focusing his energies on Nevo Financial LLC.


Dan was the marketing lead for the development and launch of many new “game-changing” financial services product and service innovations including GPS-based mobile ordering & mobile POS solutions, the Interlink POS network and Cirrus ATM network, Visa Check Cards, co-brand and private-label retail credit cards, prepaid Mastercard cards, commercial fleet credit cards, home equity loans, ATMs and electronic banking, consumer and business payment strategies, deposit solutions, and auto lending programs.

When he takes time off the clock, he enjoys time with family and friends, traveling, and pursuing passions including photography, music and motorsports.

For more information, contact us at (512) 887-8435.