Founder’s Story

Nevo Financial LLC

We’re subject-matter experts in retail payments and financial services product development and marketing, incubator phase retail-centric payments concepts, payments, fintech and financial services opportunities.

We believe there are monumental trillion-dollar opportunities for retailers to optimize their customers’ payments experience through strategies, products and services that are recognized for quality, performance and innovation in digital delivery, financial access, customer care, transaction processing, analytics, compliance, operations, security and risk management.

Our History

Nevo Financial LLC is a privately held company formed by Daniel Stiel as a Delaware Limited Liability Company in April 2000. Originally called “Stiel Direct LLC” the company served clients with credit card and financial services-oriented product marketing services from our offices in Scottsdale, New York City, Bentonville, and Irvine.

Stiel Direct’s marketing solutions team quickly grew into an exceptional, motivated high-performance team of up to nine full-time marketing, project management, and branding professionals, and up to 175 freelance creatives and experiential/special event contract staff. We created literally thousands of successful marketing and sponsorship campaigns for numerous Fortune 100 clients in automotive, financial services, energy, retailing, and technology. Clients included Circle K, Citibank, Motorola, Tosco Corporation, Chrysler Financial, BP, ConocoPhillips, and many others.

We adopted our new name, Nevo Financial LLC in 2017 to reflect the evolving opportunities in real estate, retail payments and financial services.

About Daniel Stiel

Dan has spent an entire career in financial services marketing and product development, beginning as an intern in the marketing department at Bank of America while a student at USC’s School of Business, followed by 30+ years in marketing and payments leadership positions at some of America’s most successful companies and brands including First Interstate Bancorp (Wells Fargo), Visa, ConocoPhillips/Tosco, Alimentation Couche-Tard, and Xerox.


Dan was the marketing lead on the teams responsible for the development and launch of many new “game-changing” financial services product and service innovations including GPS-based mobile ordering & mobile POS solutions, the Interlink POS and Cirrus ATM networks, Visa Check Cards, co-brand and private-label retail credit cards, prepaid Mastercard cards, commercial fleet credit cards, home equity loans, ATMs and electronic banking, consumer and business payment strategies, deposit solutions, and auto lending programs.

When he takes time off the clock, he enjoys leisure activates with family and friends, traveling, and pursuing passion projects including photography, music and motorsports.

Learn more about Dan at

For more information, contact us at (512) 887-8435.